Dan Kennedy Article: Atop a Global Empire
Atop a Global Empire: 3 Golden Keys to Getting and Staying There Many of you know that I’m a follower and fan of Rick Goings, the CEO of Tupperware Brands, and in interest of full disclosure, a happy shareholder. (Tupperware is publicly traded. My disclosure…
Dan Kennedy Article: Two Faces in the Mirror
Two Faces In The Mirror Richard Branson, the already successful Branson, has had to close down businesses that were sucking money down drains with no end in sight. Arguably, he made bad decisions and bad investments. If he lives long enough and stays active, he’ll…
Leading the Pack Even When You’re Out-Ranked and Out-Gunned by Dan Kennedy
“Leadership depends more upon the man than the rank.” – Harold Geneen . For good or bad, I consider myself fortunate to have missed the Vietnam experience. But I’ve talked to enough vets to know that “fragging” was much more common than the public knew;…
Dan Kennedy: The Salesman and the Bean Counter
THE SALESMAN AND THE BEAN COUNTER “Worriers and spellers can be hired for minimum wage.” – James Tolleson I won a couple “spelling bees” when I was a kid, and I’m a reasonably bright guy. But unless you’re going to teach English lit, it turns…
Dan Kennedy – The Secret of Getting Referrals
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business…