In my last post, we talked about making sure that you get your book or info product published this year, and I hope those tips gave you something to think about.
Today, I wanted to talk a little more about the first point, which is about setting goals.
Here’s the tip if you missed it:
“Set a goal with an end date, and create real actionable steps to get you there. A lot of people like the idea of writing a book or info product, but then get overwhelmed and never get anywhere. Since they didn’t have a deadline, they come up with excuses, and it never gets done.”
Here are some great tips I got from super smart online publishing mentors Ron Douglas who happens to be a New York Times Best Selling Author, and veteran content marketing expert, Alice Seba.
- Work on one big project at a time. It’s easy to get distracted by a ton of great ideas, but working on one big project at a time, ensures you can stay focused and get it done. It sounds simple enough, but the world of online publishing is filled with great ideas…so you have to keep your eyes on the prize.Whenever new ideas come to you, put them in a notebook. It doesn’t matter if it’s a virtual notebook or you do it on old-school paper, have a way to keep your ideas organized.
- Set a firm launch date and make it public. This is a BIG ONE. If you tell yourself you’re going to finish your book by March 1st, for example and you keep it to yourself, there’s not much to keep you accountable. But if you tell your mailing list that they can expect to buy your book on a specific date, it forces you to be accountable.Add to that, if you say they can buy your book or info product on a specific date, that means you have to have EVERYTHING in place. Not just the writing, but the product has to actually be for SALE. That’s motivating!
- Realize that you don’t have to be perfect. It’s the biggest trap for online publishers…seeking perfection. Well, we’d say perfection doesn’t really exist and it really should be called procrastination.Yes, it’s important to get a quality product out to your audience, but we are our toughest critics. Sometimes our plans are more ambitious than is practical, so we need to adjust. So if you were writing a book, perhaps you could turn it into a series, so you can get your first book out on time. And hey, a series is likely to be more profitable than a single book anyway!
It’s smart advice, I’d say. It’s how Ron became a New York Times Best Selling author who has sold over 1.5 million books. It’s also how Alice has been able to release well over 500 products in her online career. In short, these two are an inspiration who have a combined total of over 30 years of online publishing experience.
One really cool thing that Ron and Alice do each year is assemble a line up of other online publishing experts each January, so you can get those books and products out there. They carefully select all of their speakers and only work with those who share real-life strategies based on their own experiences.
We’ll talk more about that soon.
Until then…
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